One for One – that is the name of the promise that Vodafone Germany made to its customers last summer. For every new mobile phone sold, an old one is collected and properly recycled by Closing the Loop.
The goal: collect at least one million old devices in only twelve months.
For Earth Day 2023, we want to announce that we are on track with the goal. Since June 2022, we have been able to collect for Vodafone more than 500.000 old phones.
This is a great example of a circular business model put into practice delivering strong results in a very short time.
Read more about this important achievement in the press release from Vodafone.