CTL Story

Closing the Loop offers users and sellers of phones an easy way to make their device material-neutral and waste free. It collects scrap phones on behalf of customers, hereby offsetting their phone, on a One for One basis. The service delivers it’s customers a positive impact and a great story; the key values of our closed loop solutions.

Why we got started.

There has hardly ever been a product that symbolises innovation in such a strong way, as the mobile phone does. The device connected billions to the Internet for the first time. It allows citizens to challenge their government, aid organisations to interact with the most remote communities and whole countries to increase their economic growth.

The fact that over 5 billion people use a phone and that the sector accounts for 4.5 percent of global GDP, means it has a significant impact on society. This is visible on a personal level, as we all benefit from the vast array of mobile services and tools, adding to a great customer experience.

It is also very clear as we see telecom’s huge contribution to the Sustainable Development Goals (SDGs). Phones provide digital access, which improves healthcare, education quality, fighting hunger and other major global challenges. To be exact: digital access has a clear positive impact on 65% of SDGs across the world. It’s safe to say that phones are icons that symbolise innovation, advancement and a better future.

There is just one black mark on this icon’s record and that is the device itself.

Much is written about it, many of us have seen pictures of the horrific sites called ‘e-waste dumps’. The simple fact is that out of the two billion phones being produced yearly, just a very small minority is being recycled and even less is being recycled responsibly. Thus, digital access has a major negative effect on SDG 12: sustainable consumption.

It is as ridiculous as it is true: the icon of advancement ends as electronic and chemical waste. This is mainly causing problems in the most vulnerable places; emerging countries, where the expensive facilities needed to recycle e-waste are lacking.

Closing the Loop allows its customers to remove that black mark.

Many will say that recycling all the devices that a global industry puts on the market is impossible. We believe the phone will be the product to prove them wrong! It is the iconic status of phones; its power to inspire while playing an essential and crucial role in our world that will make it a waste-free product.

The biggest driver to make this happen is not ‘responsibility’, or compliance. It’s affection.

This might sounds soft, but anyone who ever used, produced or sold a phone will agree that this product is much more than screws and buttons; it is a part of our identity. This great device deserves to become a modern day icon; a circular icon.

Get started on circularity.