Who we are

We help the tech industry to consume electronics in a more sustainable way

Our story

Who are we?

At Closing the Loop, we understand the essential role technology plays in modern life and the growing desire of consumers to make sustainable choices with their devices. Businesses need solutions that are simple, safe, and engaging.

This is where our team’s unique expertise stands out. With in-depth customer insights and decades of tech and telecom experience, we know what drives commercial success. Alongside this, our expertise in electronic waste management and collaboration with the informal sector ensure we deliver effective and responsible solutions to complex e-waste challenges.

Our Story

Since 2012, Closing the Loop has combined two essential insights: understanding the growing appreciation for electronic waste reduction in the global North and delivering unparalleled e-waste collection results in the global South. Our founders have over a decade of experience crafting e-waste reduction solutions that deliver immediate, inclusive results while balancing business and societal needs.

Closing the Loop doesn’t oppose the tech industry but collaborates with it, harnessing its core strengths. By leveraging the industry’s customer-centric approach, its focus on adding value, and its ability to create engaging experiences, Closing the Loop ensures that sustainability initiatives align with business goals and consumer interests.

Our service, One for One, is a pragmatic, customer-centric approach to circular innovation, making waste reduction exciting for both the tech industry and consumers.

We’re the only company in the world that has successfully collected millions of scrap electronics in the global South by partnering with the informal sector, creating jobs and opportunities along the way. What truly sets us apart is our ability to get tech brands and their customers genuinely excited about waste reduction—a concept that not only makes sense but is vital for sustainable progress.

Our Mission

Our mission is to enable the tech industry to sustain its proud legacy of innovation by incorporating circular business models that benefit businesses, people, and the planet—without compromise.

We believe that, for circular business models to succeed, they must deliver tangible commercial benefits. Green solutions can and should generate commercial value alongside environmental benefits, and our service One for One delivers both.

By integrating One for One into new products or services, brands can enhance their propositions, delight customers, and support engagement through compelling storytelling.

This unique approach provides a competitive advantage that sets businesses apart in a surprising and impactful way.

Our Impact

Closing the Loop’s core business model is called One for One.

Our clients purchase this service to compensate their IT devices on a One for One basis: for each new device added to the market, we collect an equivalent amount of electronic waste (e-waste).

Closing the Loop collects the e-waste through its established local network in countries such as Ghana, offering those in our supply chain a stable, consistent source of income.

We believe that the more businesses in wealthier, developed countries that use our service, the better we fund electronic waste collection and recycling in emerging markets.

Our target? To have an annual collection of 20 million scrap devices by 2030.

Our Goals:

Bridging the gap between sustainability and commercial benefits

Demonstrate the Commercial Benefits of Circular Services

Our circular service not only promotes sustainability but also delivers tangible commercial benefits such as positive PR and media exposure.

Engage and Delight End Users

Captivate end users of IT devices with an innovative and value-driven story that aligns with their values. Engage with your consumers with One for One’s storytelling opportunities.

Exceed Expectations and Differentiate in the IT Industry

Go beyond the standard requirements and introduce a unique differentiating factor to the IT industry.

Promote Responsible IT Consumption

Use marketing and communication to inspire our customers to champion responsible IT consumption in a positive and engaging manner.