Enriching
trade-in programs with waste compensation
As a leading telecom brand, T-Mobile (Netherlands) wanted to do more than just create awareness on e-waste.
The Challenge
Client
Start of project
2018
The Service
The Solution
The Result
As a first step, Closing the Loop collected 25,000 waste phones from Cameroon on behalf of T-Mobile. The Recycle Deal received a lot of media attention, including through the largest newspaper in the Netherlands. Closing the Loop presented the partnership to the International Telecommunication Union and during an event organized by the United Nations. Several online influencers made a story about the deal. The Recycle Deal also gave rise to a joint survey among Dutch citizens about the awareness of electronic waste and resulted in unique (video)content that contributed to T-Mobile’s sustainability and customer engagement objectives.
The Recycle Deal shows that circularity for phones is good for the planet, local communities in Africa and customers in the Netherlands.
Lastly, because of the collaboration with T-Mobile, Closing the Loop was nominated for The Green Mobile Award at the Global Mobile Awards in 2019.
