Waiting is so 2024. The only way to deliver circular innovation today is to ensure our industry creates simple and engaging customer propositions that appeal to not only to ‘green’ customers but also the other 95% of the client base. We can commercialize opportunities now in a practical and simple way when it comes to sustainability in tech!
That is one of the lessons learnt at the Tapas & Tech event on the 4th of March, where Tech professionals gathered for networking, tapas, and practical discussions about making circularity work for business in the tech industry.
Strong attendance and engagement
The event, co-hosted by Closing the Loop, Foxway, and CCS Insight, attracted a full house of MWC attendees interested in conversations about circularity. The guests connected over tapas and drinks while discussing how to ensure waste reduction and good business become two sides of the same coin in the technology sector.
Industry leaders share insights
The evening began with a fireside chat featuring experts in the circular economy space:
- Joost de Kluijver from Closing the Loop presented how his clients transform circular concepts into practical business services and the results that waste reduction can offer if we see it as an opportunity
- Stefan Nilsson from Foxway explained how regional regulations and country-specific barriers are creating challenges for circular economy implementation. He emphasized the critical importance of developing coordinated global supply chain strategies to overcome these obstacles and maximize sustainability impact.
- Simon Bryant from CCS Insight moderated the discussion and contributed perspectives on industry trends
The conversation focused on opportunities rather than challenges, offering attendees practical strategies they could implement in their organizations and triggering them to benefit from lessons learned and to replicate proven successes.
Customer-Centric circularity
A key theme throughout the event was the importance of customer-centric circularity. Speakers emphasized that circular initiatives need to be easy to understand and to deliver clear value to customers to achieve widespread adoption. This practical focus resonated with the decision-makers and commercial leaders in attendance.
We will continue to explore this topic in the future, so stay tuned for more.
How does your organization turn waste reduction thinking into commercial opportunities?
