We’re proud to share that Vodafone Germany’s campaign, powered by our One for One service, has won Gold in the “Best DACH Campaign” category at the 2025 SABRE Awards, one of the most respected global recognitions in strategic communications.
This success marks the fifth award won by Vodafone Germany for its One for One campaign. This highlights the relevance and effectiveness of purpose-driven communications that are clear in their message and oriented around human stories.
The winning campaign, “One for One: Mobile phone recycling in Ghana protects the environment & creates jobs,” has its origin in a partnership that started in 2022. Since then, Vodafone Germany has integrated One for One into its customer journey with a simple and positive message: for one new phone sold, one scrap phone is collected and recycled in Africa.
The SABRE jury praised the campaign for its measurable impact, genuine storytelling, and demonstration of how such initiatives can create a positive impact on a large scale.
Congratulations to everyone involved. Space on the shelf is running out for Vodafone!
